SEO (Search Engine Optimization)
The Need For SEO
Search Engine Optimization (SEO) is important to all web-site operators who care about getting visitors to their sites. Your site's SERP (Search Engine Rank Placement) determines how many potential visitors seeking what your site has to offer will become actual visitors to your site.
The internet is full of SEO advisors and consultants, some good, many
mediocre. I am not one of them: of SEO, I can say what Will Rogers famously
did: I only know what I read in the papers.
But even the most casual review of SEO principles brings up several points on which there is little or no disagreement, and this site has some toys, tools, and packages to help you implement those widely accepted SEO principles on your site (or sites). These are not replacements for a thorough-going SEO analysis, review, and overhaul of your sites: they are easy-to-use augmentations of sound uses of SEO principles.
Some SEO Basics
Google, like the other search engines, keeps its "algorithms" for determining SERP a close secret. But careful experiments by SEO specialists have indicated certain truths. A couple of the chief SEO truths that are relevant to what is on this site are:
But large counts of often-changing pages are much less helpful to a site if those many pages are not relevant pages: pages reasonably related to the chief theme of the site.
So, as a webmaster, besides all the other SEO things you need to do to optimize your site for the search engines (notably getting links from many strong sites relevant to yours), you would like to be able to add a very large number of relevant pages that all change frequently--preferably at least daily--but that are little or no effort to maintain, you would like to have the key pages of your site change in meaningful ways frequently with little or no effort, or (ideally) both.
Useful SEO Toys, Tools, and PackagesThere are SEO toys, tools, and packages here to help you with those things, and some other SEO matters too. They are, for now (more will be added from time to time).
These SEO toys, tools, and packages are all free:
Books About the Internet
Since you're looking at this page, you are interested in internet-related matters. The SEO Toys bookshop is not only an operational demonstration of the Freebie package, but an functioning bookshop where you can look over (and even--gasp!--buy) any of the several thousand books Amazon carries related to "the internet".