SEO (Search Engine Optimization)
The Need For SEO
Search Engine Optimization (SEO) is important to all web-site
operators who care about getting visitors to their sites. Your site's SERP
(Search Engine Rank Placement) determines how many potential visitors seeking
what your site has to offer will become actual visitors to your site.
The internet is full of SEO advisors and consultants, some good, many
mediocre. I am not one of them: of SEO, I can say what Will Rogers famously
did: I only know what I read in the papers.
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For in-depth expertise, look to
places like The SEO Guy (who has an
SEO Forum), plus other
SEO-related forums like the
Digital Point Forums.
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But even the most casual review of SEO principles brings up several points
on which there is little or no disagreement, and this site has some toys, tools,
and packages to help you implement those widely accepted SEO principles on
your site (or sites). These are not replacements for a thorough-going SEO
analysis, review, and overhaul of your sites: they are easy-to-use
augmentations of sound uses of SEO principles.
Some SEO Basics
Google, like the other search engines,
keeps its "algorithms" for determining SERP a close secret. But careful
experiments by SEO specialists have indicated certain truths. A couple of
the chief SEO truths that are relevant to what is on this site are:
Size Does Matter: the sheer page count of a site, especially if
it is quite large, does influence both SERP and Google's proprietary (but
important) Page Rank (PR) value.
Freshness Counts: pages with content that changes frequently
seem to suggest to the search engines that your site has timely, fresh material,
and the number of your pages that change--and how frequently they change--is
likely an important element in SERP.
But large counts of often-changing pages are much less helpful to a site if those
many pages are not relevant pages: pages reasonably related to the chief
theme of the site.
So, as a webmaster, besides all the other SEO things you need to do to
optimize your site for the search engines (notably getting links from many strong
sites relevant to yours), you would like to be able to add a very large number of
relevant pages that all change frequently--preferably at least daily--but that are
little or no effort to maintain, you would like to have the key pages of your site
change in meaningful ways frequently with little or no effort, or (ideally) both.
Useful SEO Toys, Tools, and Packages
There are SEO toys, tools, and packages here to help you with those
things, and some other SEO matters too. They are, for now (more will be added
from time to time).
These SEO toys, tools, and packages are all free:
a package that will, with only modest one-time customization effort, add many
thousands of relevant, daily-changing, no-maintenance pages to any
Via, a very small, very simple
toy that you can use to stop bleeding Page Rank through links you provide
to places to whom you do not owe a reciprocal link.
Weather, a simple drop-in
tool that provides frequently changing extended weather data, including extended
forecasts, that can be customized for any location in the world: put it on
every site page you have on which weather is not irrelevant and turn that page
into one that has continually fresh content.
Rates, a simple
drop-in tool that shows daily currency-exchange rates (as reported by the
International Monetary Fund). You can set any IMF-listed currency (there are
about four dozen) as the "base" and get standard and reverse conversion rates in
your selection of any other IMF-listed currencies (and, of course, set background
and text colors).
Books About the Internet
Since you're looking at this page, you are interested in internet-related matters.
The SEO Toys bookshop is not only an
operational demonstration of the
Freebie package, but
an functioning bookshop where you can look over (and even--gasp!--buy) any of the
several thousand books Amazon carries related to "the internet".
Visit the SEO Toys
Bookshop: Books About the Internet